SCOPE OF WORK
- Website Development
Montana is more than just sky and mountains
For the video to tell the story of Wild Sky, we took a little different approach
Along with documentary-style descriptions from Laura Huggins of Wild Sky, we adapted their imagery into an illustrated-and-animated pastiche of moving art. We felt this better captured the vibe than the usual promotional video.
Our approach to packaging is always a strategic balance between maintaining brand and capturing eyeballs. In designing the packaging for Wild Sky's burger boxes, beef jerky, and snack sticks, we went back to the successful illustration-based approach from the video, and evolved it to provide the basis for the look of the packaging. That combined with bold titling became the hallmark of this packaging, though certainly the deliciousness of the product inside helped it be well-recieved on the shelves.