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Montana State University Alumni Foundation


  • Campaign Wrap-Up Website
  • Campaign Wrap-Up Video
  • Campaign Wrap-Up Brochure
  • Foundation Website
  • Copywriting
  • Donor Story Video

Wrapping up a campaign meant launching an updated brand.

We were approached by the Montana State Alumni Foundation (MSUAF) to provide a set of communications collateral designed to relay the success of the “What It Takes” campaign, launched eight years prior.

The key items were a 32 page brochure, a microsite, and a video. To complete these items, we organized and shot multiple interviews with faculty, students, and staff, wrote the accompanying stories, and followed the design guidelines set forth under the original campaign.

All of those efforts were really fun and fulfilling for us, as we became energized with how much the campaign helped not only MSU, but the individuals involved and those that follow.

But not far into the process, the folks with the Alumni Foundation realized that their organization’s visual brand had been essentially ‘usurped’ by the campaign brand — meaning when the campaign was completed, they’d have no brand of their own.

So they asked us to help establish a new look and feel for the Foundation moving forward. We created something that still fit comfortably with Montana State’s overall brand, but gave them an appropriate level of individuality, to ensure a healthy presence moving forward.

We continue to work with MSUAF on interesting projects, such as the “Norm’s Story” video for the College of Engineering’s new $50M building, glad to play a role in Montana State’s continued growth and the impact it makes on today’s young people.