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Breakline Optics

SCOPE OF WORK

  • Logo Icon
  • Website Development 
  • Product & Lifestyle Photography
  • Digital Marketing
  • Social Media Management 
  • Hat & T-shirt Design

Helping consumers see the light—and the fish.

When the owners of Breakline Optics came to us, the company had been selling their sunglasses for several years. But they were lacking a clear direction for the brand and hadn’t really explored all potential retail sales avenues.

We took them through the process of essentially re-launching the brand, with an update to the visual identity, and a strong new website design driven by lifestyle photography we shot over several weeks.

Since our staff spends a ton of time outdoors, we know that Breakline sunglasses are easily on par with the national brands—but at a lower cost, and with better customer service. That suggested to us that the bulk of the marketing efforts should be to ‘gain eyeballs,’ so we launched a comprehensive digital marketing campaign.

From hands-on social media management through special offers and brand ambassador partnerships, we are continuing to help Breakline realize their vision of a national-level mountain lifestyle brand.