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Big Hole Lodge


  • Logo/Identity
  • Website Development
  • Branded Apparel
  • Print Advertising
  • Photography
  • Video

Helping tell the brand story for one of Montana's classic lodges is an honor. 

Craig Fellin, founder of Big Hole Lodge, has been hosting guests on the fabled rivers of southwest Montana for longer than just about anyone. And despite being an expert fly fisher, guide, and conservationist, Craig is probably best known for being about the nicest guy you'll ever meet. More recently, his son Wade has taken over day-to-day operations, so our job is to pay homage to the legacy Craig began, while making it clear to potential guests that the lodge isn't mired in the past, and always striving to improve the services and experiences they offer.

We've now worked with Craig and Wade for more than a decade — through several website redesigns and more recently refreshed their visual brand with a new logo. We've also created several video assets, shot still imagery, and developed print ads. But what we're most proud of is the legacy that Wade is continuing to cultivate at Big Hole Lodge — working to protect the rivers of southwest Montana while delivering a fly fishing experience built not on the size of fish caught but on the degree of guest happiness. And by that measure, they're second to none.