“Design without strategy is art. Art is great on your office wall but not if you need it to do work for you.”
– Okay, We Made This Up,
But Someone Should Have Said It.
The Brickhouse Process begins with your brand
But how do we define “brand” in this context? In short, there are three key ingredients that come together to form every brand:
- VISUAL: this is the logo, colors, fonts, images, graphic elements, etc.
- VIBE: this lies in the next level down, found in the messaging, tone, attitude, and it creeps back into visual, too, with choice of imagery, video, etc.
- AFTERTASTE: this encompasses all the impressions one might be left with after experiencing a company’s product or service. You can’t really make it up.
Whether we’re building a brand for your business from scratch, helping evolve or rebrand your company, or launching a campaign or initiative within an existing brand, there’s a process that we know works.
HERE'S A VERY BROADBRUSH VIEW OF OUR PROCESS:
A. SITUATION & COMPETITIVE ANALYSIS
Candid observations of your business as is stands today, the existing brand (if there is one), your unique attributes, and any disconnects. Also, an assessment of the competition, their value propositions (real or perceived), and the overall competitive landscape.
B. STRATEGY & DISTILLING
Working from the first step in the process, this stage focuses on being sure we all have a shared understanding of the target audience (current and future), who they are, what they like, where they ‘live’ from a media perspective, their behavior, etc. And most importantly: is your brand resonating with that desired audience as stridently as it could be?
C. MESSAGING & CREATIVE
Now with a better idea of who you are (or want to be), and who you want to reach, we can craft copy and content that hits all the right notes, and develop concepts and imagery that work in harmony with the messaging. Not only does this part of the process result in real-life communications tools that can be put to work for you, but they will, by default, go a long way in defining your brand going forward.
D. LAUNCHING & MEASURING
This is when we press the proverbial ‘go’ button, but immediately we begin looking for ways to improve and enhance marketing and communication success over both the short and long term.
We want to be clear that input and feedback from you—the client—is critical throughout this process.
It’s really more of a ‘team effort’ than just a Brickhouse effort. No one knows your brand better than you. We’re just here to help you see it more clearly, and then bring it to life so your customers and constituents can find you and engage with fervor.
At the end of the day, you’re going to think of Brickhouse as a scalable part of your team—really more like an extension of your business—that you can rely on to both help paint the big picture, and to plain old get things done.