Design without strategy is art. Art is great on your office wall but not if you need it to sell something for you.
That’s why we think that everything we do for your business should play a role in helping move it forward. And that, in turn, is what we call strategic design—and it goes something like this:
> What are your goals (short and long term)?
> Who is your customer (current and desired)?
> Does your brand appeal to that client?
> If yes, develop tools driven by those answers.
> Then, together, assess what works and what doesn't.
> Rinse and repeat...
While this process isn’t complicated, it is critical. Ready, fire, aim; with appropriate prudence, we tend to say it's better to do it and react to the results, than to overthink it and do nothing.
And what’s ‘brand management?’ Think of it as The Big Picture. In other words, making sure that all your marketing efforts are consistent with your brand, across all channels. Your business card doesn’t do its job if the logo isn't consistent with the website. A great website is wasted if the print ads don't appeal. And are your print ads placed where your target clientele is looking?
At the end of the day, you’re going to think of Brickhouse as a scalable part of your team—really more like an extension of your business—that you can rely on to both help paint the big picture, and to plain old get things done.