LOGO/IDENTITY • WEBSITE • SEARCH ENGINE OPTIMIZATION • BRANDED APPAREL • ADS • COLLATERAL • PHOTOGRAPHY • VIDEO
Not often do you use the terms “ginormous brown trout” and “search engine positioning” in the same meeting.
Montana Angler came to us with an already-well-advanced understanding of search engine positioning and what it takes to maximize web traffic. Brian McGeehan, owner of MTA, is a former middle school science teacher who spent his off hours either fishing or understanding online marketing.
Their situation was that they had great presence on the web in terms of traffic—but the look and feel of their branding did not fit the quality of trips (and the pricetags that went with them) they delivered to guests.
We began with developing a new logo, with ultra clean lines and bright colors, featuring the shape of the state of Montana and a silhouette of a trout.
The website project involved a careful balance of form and function, so we could capture the beauty of Montana’s outdoors, but lose or even gain positive web presence. The website design won a Silver Addy at the American Advertising Awards of Montana, and the traffic reports indicate an increase an all key indicators. We also created a profile video for the company, to add to the complete marketing package. Check out their profile video!