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BOZEMAN REEL

LOGO/IDENTITY  •  WEBSITE DEVELOPMENT  •  PACKAGING  •  MESSAGING  •  DIRECT MAIL POSTCARD  •  BRANDED DECALS & APPAREL  •  TRADESHOW GRAPHICS  •  PHOTOGRAPHY


Bozeman Reel Website

A fly reel made in the heart of fly fishing country? Yes, good idea. 

When the designers of the Bozeman Reel came to us with a plan to manufacture and sell fly fishing reels, it was easy to see a clear path to success. Montana brands Simms and Winston had successfully sold millions of dollars of locally-made gear to visiting fly fishers (Montana being one of the country's top fly fishing destinations), yet no Montana-made fly reel had really hit the market.

We began with developing a logo/identity that was a balance of edgy, Western/rustic, and strong to work with on what is a limiting piece of collateral (an aluminum fly reel).

Since then we've moved into packaging, and a website, as well as more recently an award-winning photo campaign.

You can call us to learn more about our work with Bozeman Reel, but it's possible we're still out on the Yellowstone River doing "market research." 

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